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Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To Willy Wonka

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Why The Laughing Cow Wants to Remind Everyone That “It’s Better to Laugh At Life”

Meet the Frankmobile!

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017
1

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017
0
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.

Celebrate Earth Day and Get to Know Smokey Bear with These...

April 22, 2016

Throwback: Kellogg’s Cornelius Rooster

November 10, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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