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The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

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Meet the Hostess Gang!

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Otter Pops Achieves Gender Balance With New Mascots

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A Look Back at Choo-Choo Charlie’s Catchy Jingles

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5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

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The Energizer Bunny Landed a New Gig at PEEPS!

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Cheesy Rider: A Look Back at the Cheetos Mouse

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How Vinnie the “Danda” Was Created for Fox’s Biscuits

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Celebrating 30 Years of Auntie Anne’s Pretzel Love

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Who is That Man on the Whitman’s Sampler Box?

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

AW Throwback: Swiss Miss

Unlocking Headspace’s Inner Brand Character

EDITORS PICKS

Who Was Delbert the La Choy Dragon?

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When you think of La Choy, the brand of canned American Chinese foods, does a fire-breathing dragon come to mind?

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Chatting with Advertising’s Most Iconic Mascots

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Meet the Serta Counting Sheep

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