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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
EDITORS PICKS
How Vinnie the “Danda” Was Created for Fox’s Biscuits
Part dog, part panda, 100% wise guy. Fans of Fox’s Biscuits may recall that in 2008 the brand debuted a TV advert campaign directed by Garth Jennings starring a mascot named Vinnie.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
