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Tour de Trix: How the Trix Rabbit Finally Got to Eat...

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The Legend of Jean LaFoote

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Design Evolution: The Cheerios Kid and Sue

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A Very Monster Cereals Halloween

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10 Brand Mascots We’d Dress Up As For Halloween

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8 Great General Mills Cereal Heroes That Deserve a Reboot

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The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

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All About Snap, Crackle, and Pop from Rice Krispies

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Throwback: Sprinkle Spangles

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Oral History: Calabash Animation (Part 1)

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Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

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Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular night to reverse trick-or-treat alongside the iconic pitcher.

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

EDITORS PICKS

Why We Vote for Mascots Every Year

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By casting your vote, you have the power to give these characters a place in advertising history and enshrine them in our Walk of Fame forever.

Meet Miss Chiquita: The First Lady of Fruit

Design Evolution: Tony the Tiger

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
36
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Meet the Serta Counting Sheep

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