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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

Heather Taylor - September 13, 2017
1

Why We Vote for Mascots Every Year

Heather Taylor - September 7, 2017
0

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
2

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0

Who is Captain Morgan?

Heather Taylor - August 16, 2017
0

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
2

Celebrate National Root Beer Float Day with A&W’s Rooty!

Heather Taylor - August 7, 2017
0

8 Great General Mills Cereal Heroes That Deserve a Reboot

Heather Taylor - August 3, 2017
0
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POPULAR

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0
Bright red. Always having a laugh. Big earrings! Take one look at The Laughing Cow, the friendly brand mascot for the snack cheese distributed...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Throwback: Wally Bird from Western Airlines

January 23, 2018

EDITORS PICKS

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4
Female brand mascots have been getting stuck with the short end of the advertising stick longer than you may realize.

8 Great General Mills Cereal Heroes That Deserve a Reboot

August 3, 2017

Throwback: Vlasic Stork

April 14, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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