M&M’S Redesigns Its Brand Mascots and Builds an Inclusive World “For...
M&M’S might be sitting out Super Bowl LVI this year, but the candy company’s beloved brand mascots are about to become part of the...
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Design Evolution: Quaker Man
If you take a stroll down the cereal aisle, you’re bound to find this icon and his cheery grin, white hair, and Quaker hat greeting you from a box of instant oatmeal. He’s Larry, the Quaker man mascot for Quaker Oats
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How Vinnie the “Danda” Was Created for Fox’s Biscuits
Part dog, part panda, 100% wise guy. Fans of Fox’s Biscuits may recall that in 2008 the brand debuted a TV advert campaign directed by Garth Jennings starring a mascot named Vinnie.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
