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Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020

Babybel’s League of Superheroes Save the Day — and 2020 — in Action-Packed Ad

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Charlie the Tuna’s Special Message for Essential Workers

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018

A Very Musical Doughboy

Heather Taylor - May 7, 2018

Celebrating National Ravioli Day with Chef Boyardee

Heather Taylor - March 19, 2018

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018

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1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

Heather Taylor - October 21, 2020

Now, 1908 Candy has a delicious dark horse nominee in their own Alexander the Grape. The iconic grape-flavored candy character is returning after a 30-year hiatus. His mission? “Make America Grape Again.”

POPULAR

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

Heather Taylor - October 14, 2019

This October, the Gecko celebrates “Happy GEICOween!” in a new series of GEICO commercials from The Martin Agency. GEICOween may be the first time we’ve ever seen the Gecko spooked to be entering a home, too.

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

June 18, 2019

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018

Before BuzzBee flew onto the cereal scene, Cheerios had a little boy and girl as their brand mascots — The Cheerios Kid and Sue.

What Do Brand Mascots Need to Survive? Give Each Character a...

February 24, 2020

Who (or What) is Ampm’s Toomgis?

January 9, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017