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Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020

Babybel’s League of Superheroes Save the Day — and 2020 — in Action-Packed Ad

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Charlie the Tuna’s Special Message for Essential Workers

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017

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Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020

Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular night to reverse trick-or-treat alongside the iconic pitcher.

POPULAR

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

October 14, 2019

What Am I Gonna Be For Halloween? Making The 1995 McDonald’s...

October 9, 2019

EDITORS PICKS

A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018

2017 marked the 75th anniversary for toilet paper brand Andrex and 2018 marks the 46th birthday of the iconic Andrex Puppy.

11 Brand Mascots Advertising Pros Would Road Trip With

June 7, 2017

Putting the “Kool” Back in Kool-Aid

April 25, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017