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Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To Willy Wonka

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Why The Laughing Cow Wants to Remind Everyone That “It’s Better to Laugh At Life”

Meet the Frankmobile!

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Heather Taylor - August 12, 2020
0

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020
0

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor - March 30, 2020
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

Heather Taylor - August 29, 2019
6
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Did A Real Man Inspire The Cracker Barrel Logo?

November 12, 2018

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Heather Taylor - October 27, 2022
0
Every year, two brand mascots are inducted into Advertising Week’s Madison Avenue Walk of Fame. Since 2004, our winners have reflected familiar faces and...

‘Ketch Up’ With the WienerFleet!

February 26, 2018

How a Giant Changed Tourism with the “Palau Pledge”

June 25, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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