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What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023

AW Throwback: Mr. Zip

AW Throwback: Mr. Yuk

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

The Panda Behind the World Wildlife Fund’s Logo

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

POPULAR

The History of the NBC Peacock

Heather Taylor - June 20, 2017
3
All hail the Peacock! For more than five decades, this brightly colored bird has reigned supreme as NBC’s highly recognizable logo, shifting with the times and transforming the way viewers engaged with the TV network.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

2012 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 16, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years; here are the winners from 2012.

11 Brand Mascots Advertising Pros Would Road Trip With

June 7, 2017

Doggone It! The Most Memorable Real-Life Dogs in Advertising

May 29, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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