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What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023

AW Throwback: Mr. Zip

AW Throwback: Mr. Yuk

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

The Panda Behind the World Wildlife Fund’s Logo

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

POPULAR

See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
0
Sesame Street and the Jim Henson Company worked closely with ad agency RPA to place their beloved characters into the Farmers Insurance “We Know From Experience” campaign. Sesame Street turns 50 in 2019, and Farmers is helping celebrate with Muppets that reenact real customer claims.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

5 Facts You Never Knew About the Osito Bimbo Bear

November 17, 2017

EDITORS PICKS

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

Heather Taylor - March 7, 2017
0
For decades, they’ve shared their worlds with us by the bowlful with sweet cereals packed with adventure and excitement in every bite. Some of these fantastic concoctions are “gr-r-reat!” while others are magically delicious. If you want more, all you had to do was follow your nose — unless you’re a silly rabbit.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

September 13, 2017

Who Was Delbert the La Choy Dragon?

May 16, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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