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What’s McGruff The Crime Dog Up To In 2023?

Heather Taylor - September 27, 2023

AW Throwback: Mr. Zip

AW Throwback: Mr. Yuk

How a Singing Cracker Addressing Mental Health Became 2021’s Breakout PSA

The Panda Behind the World Wildlife Fund’s Logo

Unlocking Headspace’s Inner Brand Character

Heather Taylor - January 6, 2021
0

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0

Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More...

Heather Taylor - August 9, 2019
0

How McGruff The Crime Dog Delivers Gun Safety Messages In 2019

Heather Taylor - April 2, 2019
0

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019
7

Ad Council And AARP Debut Avo, World’s First Retirement Saving Mascot

Heather Taylor - January 9, 2019
0

Smokey Bear Turns 74! Look Back at the Icon’s Historic Print...

Heather Taylor - August 9, 2018
0

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

Heather Taylor - February 23, 2017
0

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0

POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Meet the Hostess Gang!

June 4, 2018

The Story of Green Giant’s Sprout

August 28, 2017

EDITORS PICKS

Remembering Kate Spade’s Most Iconic Advertisements

Heather Taylor - June 6, 2018
0
When news broke on Tuesday June 5, 2018 of visionary designer Kate Spade’s passing, the fashion industry and countless fans mourned the tragic loss of a true original.

Why We Vote for Mascots Every Year

September 7, 2017

Celebrating 40 Years of Fun with Chuck E. Cheese

June 5, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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