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How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019

Did A Real Man Inspire The Cracker Barrel Logo?

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK Holiday Ads

Who Is The Woman Behind The Contadina Logo?

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018

A Very Musical Doughboy

Heather Taylor - May 7, 2018

Celebrating National Ravioli Day with Chef Boyardee

Heather Taylor - March 19, 2018

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018

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Celebrate Father’s Day With Fudgie The Whale (And Fudgie The Beer’s...

Heather Taylor - June 14, 2019

Father’s Day is Fudgie the Whale’s time to shine at Carvel. The iconic whale’s signature ice cream cake will be available for purchase, and inscription with the iconic “to a whale of a dad” phrase, for the ultimate Father’s Day treat at Carvel shoppes nationwide.

The Raid Bugs: Characters We Love To Hate

June 10, 2019

Charlie The Tuna Hits The Red Carpet With Candace Cameron Bure...

June 10, 2019

POPULAR

These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019

After 25 years of debate, GEICO has settled the score with “The Best Of GEICO” collection of their greatest advertising hits.

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

July 16, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

Throwback: Quisp

Heather Taylor - May 20, 2016

In 1965, Quaker Oats created Quisp and Quake, two new corn-based breakfast cereals that differed only where their cereal shape and brand mascots were concerned.

Whatever Happened to Play-Doh Pete?

March 26, 2018

Macy’s Launches 5 New Floats for 2017 Thanksgiving Day Parade

November 19, 2017

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017

In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017