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PopIcon Throwback: Eskimo Pie Kid

Heather Taylor - July 24, 2018

Rice Krispies Treats Launches “Love Notes” In Partnership with National Federation of the Blind

Inside the Keebler Hollow Tree Pop-Up Event

How Seth Werner Turned a Cluster of Grapes Into the California Raisins

Design Evolution: Mr. Peanut

Mr. Peanut, Fudgie the Whale Prep for Father’s Day Celebrations

Heather Taylor - June 18, 2021

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022

JELL-O Play Debuts “The JELL-O Wobz” Characters as Imperfection Champions

Heather Taylor - August 20, 2018

Do You Remember Sydney and Duncan, The Dunkaroos Brand Mascots?

Heather Taylor - May 4, 2020

Ernie and the Keebler Elves Hit the Road, Spread Magic for...

Heather Taylor - July 12, 2023

Why We Love Carvel’s Fudgie The Whale And Cookie Puss

Heather Taylor - February 11, 2019

Meet Yipes: The Friendly Face of Fruit Stripe Gum

Heather Taylor - October 14, 2021

How Webster The Duck Became The Face of Drake’s Cakes

Heather Taylor - August 27, 2019

A photo of 6 M&M's mascots including the latest, Purple

M&M’S Debuts First New Character — Purple — In a Decade

Heather Taylor - September 28, 2022

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 19, 2018

Have you ever wondered what it was like to work at Leo Burnett Chicago during the agency’s heyday?

The Face Behind the Gerber Baby

January 16, 2017

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019