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PopIcon Throwback: Eskimo Pie Kid

Heather Taylor - July 24, 2018

Rice Krispies Treats Launches “Love Notes” In Partnership with National Federation of the Blind

Inside the Keebler Hollow Tree Pop-Up Event

How Seth Werner Turned a Cluster of Grapes Into the California Raisins

Design Evolution: Mr. Peanut

Mr. Peanut, Fudgie the Whale Prep for Father’s Day Celebrations

Heather Taylor - June 18, 2021
0

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019
0

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1

JELL-O Play Debuts “The JELL-O Wobz” Characters as Imperfection Champions

Heather Taylor - August 20, 2018
0

Do You Remember Sydney and Duncan, The Dunkaroos Brand Mascots?

Heather Taylor - May 4, 2020
0

Ernie and the Keebler Elves Hit the Road, Spread Magic for...

Heather Taylor - July 12, 2023
0

Why We Love Carvel’s Fudgie The Whale And Cookie Puss

Heather Taylor - February 11, 2019
2

Meet Yipes: The Friendly Face of Fruit Stripe Gum

Heather Taylor - October 14, 2021
1

How Webster The Duck Became The Face of Drake’s Cakes

Heather Taylor - August 27, 2019
0
A photo of 6 M&M's mascots including the latest, Purple

M&M’S Debuts First New Character — Purple — In a Decade

Heather Taylor - September 28, 2022
1
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POPULAR

Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

Heather Taylor - February 9, 2023
0
“Roll that beautiful bean footage!” Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Meet Tencent’s QQ Penguin

July 11, 2017

EDITORS PICKS

2006 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 30, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years; here are the winners from 2006.

Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

December 7, 2018

Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade

November 22, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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