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Join Us At The “Building Characters” Panel At #AWNewYork!

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Trick or Treat Eats! Kellogg’s Characters Land Special Edition Halloween Cereals

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Back For Halloween: Monster Cereals Make Their Chilling Return

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A Closer Look At The Nike Kyrie 4 Cereal Pack Sneakers

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Happy 60th Anniversary, Cocoa Puffs!

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Toucan Sam, Fashion Icon: Froot Loops Collaborates With AWAYTOMARS For Capsule...

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Follow Your Nose: The Staying Power of Toucan Sam

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Looking Back at Quake, Quisp’s Biggest Rival

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How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

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I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

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1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

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Now, 1908 Candy has a delicious dark horse nominee in their own Alexander the Grape. The iconic grape-flavored candy character is returning after a 30-year hiatus. His mission? “Make America Grape Again.”

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The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

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This October, the Gecko celebrates “Happy GEICOween!” in a new series of GEICO commercials from The Martin Agency. GEICOween may be the first time we’ve ever seen the Gecko spooked to be entering a home, too.

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

A Look Back at Choo-Choo Charlie’s Catchy Jingles

EDITORS PICKS

Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade

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From floats to balloons, here’s a look at the icons you can expect to see take Manhattan with their larger than life appearances this year.

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Throwback: Vlasic Stork

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Meet the Serta Counting Sheep

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