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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

A Very Monster Cereals Halloween

Heather Taylor - October 30, 2017
0

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

8 Great General Mills Cereal Heroes That Deserve a Reboot

Heather Taylor - August 3, 2017
0

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

Heather Taylor - July 6, 2017
0

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2

Throwback: Sprinkle Spangles

Heather Taylor - May 15, 2017
0

Oral History: Calabash Animation (Part 1)

Heather Taylor - April 18, 2017
0

7 Magically Delicious Facts About Lucky the Leprechaun

Heather Taylor - March 15, 2017
2

Whatever Happened to Gramps from Cocoa Puffs?

Heather Taylor - March 9, 2017
0

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

Heather Taylor - March 7, 2017
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

The Energizer Bunny Landed a New Gig at PEEPS!

Heather Taylor - April 1, 2018
0
The last time we saw the Energizer Bunny, he was bigger, better, and bunnier than ever. Now EB’s heading into business as the newly appointed Celebrity Creative Director representing the PEEPS brand.

Recapping Advertising Week: Brand Mascot Edition

October 3, 2017

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

October 5, 2020

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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