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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

A Very Monster Cereals Halloween

Heather Taylor - October 30, 2017
0

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0

8 Great General Mills Cereal Heroes That Deserve a Reboot

Heather Taylor - August 3, 2017
0

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

Heather Taylor - July 6, 2017
0

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2

Throwback: Sprinkle Spangles

Heather Taylor - May 15, 2017
0

Oral History: Calabash Animation (Part 1)

Heather Taylor - April 18, 2017
0

7 Magically Delicious Facts About Lucky the Leprechaun

Heather Taylor - March 15, 2017
2

Whatever Happened to Gramps from Cocoa Puffs?

Heather Taylor - March 9, 2017
0

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

Heather Taylor - March 7, 2017
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Did A Real Man Inspire The Cracker Barrel Logo?

November 12, 2018

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

Glimpse Inside the Peanut Pals: An Exclusive Club for Mr. Peanut...

Heather Taylor - January 15, 2018
0
If you’re a die-hard fan of the Planters icon Mr. Peanut, you might just be a member of the Peanut Pals.

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

June 12, 2018

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

March 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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