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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018
2

Behind the Scenes with Jackson the Muppet, Three’s Ambassador

Heather Taylor - March 6, 2018
0

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Heather Taylor - March 5, 2018
0

Celebrating 30 Years of Auntie Anne’s Pretzel Love

Heather Taylor - March 3, 2018
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

Meet the Tokyo 2020 Games Mascots!

Heather Taylor - March 1, 2018
1

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018
1
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

7 Magically Delicious Facts About Lucky the Leprechaun

March 15, 2017

EDITORS PICKS

How to Play Ice Hockey with Ronald McDonald

Heather Taylor - December 18, 2019
0
Twenty years ago in 1999, McDonald’s created an ad campaign for the hockey game of the year. The two teams playing each other? It’s Ronald McDonald versus the McNugget Buddies.

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

April 5, 2018

How Target Woofed Its Way to Shopping Success with Bullseye

November 20, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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