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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018
2

Behind the Scenes with Jackson the Muppet, Three’s Ambassador

Heather Taylor - March 6, 2018
0

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Heather Taylor - March 5, 2018
0

Celebrating 30 Years of Auntie Anne’s Pretzel Love

Heather Taylor - March 3, 2018
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

Meet the Tokyo 2020 Games Mascots!

Heather Taylor - March 1, 2018
1

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018
1
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
0
Clad in a blue and white striped shirt, a stylized red straw hat, and seldom far from ocean waves, it’s impossible not to immediately recognize Punchy, the brand mascot for Hawaiian Punch fruit punch drinks.

8 Great General Mills Cereal Heroes That Deserve a Reboot

August 3, 2017

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

June 12, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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