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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018
2

Behind the Scenes with Jackson the Muppet, Three’s Ambassador

Heather Taylor - March 6, 2018
0

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Heather Taylor - March 5, 2018
0

Celebrating 30 Years of Auntie Anne’s Pretzel Love

Heather Taylor - March 3, 2018
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

Meet the Tokyo 2020 Games Mascots!

Heather Taylor - March 1, 2018
1

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018
1
1...789...23Page 8 of 23

POPULAR

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020
0
It’s one of the most fin-tastic days of the year! April 6th marks Sorry Charlie Day, a celebration of advertising’s hip tuna. He’s got great taste and an even better catchphrase with “Sorry Charlie.”

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

Meet Pualani, the Face of Hawaiian Airlines

Heather Taylor - July 19, 2017
0
Aloha, AW360 readers! If you’re ever flown via Hawaiian Airlines, you might be curious about the regal female face of the brand. Who is she? Fasten your seatbelts as we take you on a journey to discover the origins of Pualani, the Hawaiian Airlines icon, and her recent logo design refresh.

7 Brand Mascots Providing Comfort During the Coronavirus

March 17, 2020

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

October 5, 2020

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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