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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

A Pup and His Toilet Paper: 5 Things You Never Knew...

Heather Taylor - March 6, 2018
2

Behind the Scenes with Jackson the Muppet, Three’s Ambassador

Heather Taylor - March 6, 2018
0

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Heather Taylor - March 5, 2018
0

Celebrating 30 Years of Auntie Anne’s Pretzel Love

Heather Taylor - March 3, 2018
0

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
0

Meet the Tokyo 2020 Games Mascots!

Heather Taylor - March 1, 2018
1

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

Throwback: Mr. Bubble

Heather Taylor - February 20, 2018
1
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Heather Taylor - March 13, 2018
0
Today, it’s impossible to imagine picking up a box of Lucky Charms and not see the grinning face of Lucky the Leprechaun, one of the most magically delicious mascots around, on the cover.

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

August 15, 2019

Bill Hader Introduces Fans to “Flavor Stacking” in Pringles’ First Super...

January 24, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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