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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

The Sleepytime Bear Wakes Up!

AWEurope Throwback: Typhoo Tea Gnu

How the Tetley Tea Folk Made a Comeback with UK Audiences

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020
0

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Heather Taylor - June 29, 2020
0

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0

The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020
0

Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020
3

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

Heather Taylor - December 4, 2019
0

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

Creating the Characters: Moz the Monster for John Lewis

Heather Taylor - December 15, 2017
0
Few televised spots are as anticipated each year as the Christmas ads from UK retailer John Lewis. This year’s campaign is no exception, as the world was introduced to Moz the Monster.

Throwback: Vlasic Stork

April 14, 2017

10 Brand Mascots We’d Dress Up As For Halloween

October 25, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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