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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

The Sleepytime Bear Wakes Up!

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How the Tetley Tea Folk Made a Comeback with UK Audiences

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Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020
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Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Heather Taylor - June 29, 2020
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Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

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7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

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The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020
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Breaking News: The Kool-Aid Man Is Missing!

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Top 5 Memorable Moments When Mascots Met Santa Claus

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The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

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Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
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AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

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Welcome to the Land of Sky Blue Waters: How the Hamm’s...

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EDITORS PICKS

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
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Seth Werner still remembers the night he came up with the idea for the California Raisins.

Glimpse into the World of “The Real Mad Men of Advertising”

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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Meet the Serta Counting Sheep

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