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Candy & Snacks

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

New Spokescandy Mascot Revealed in Rolling Stone This Month

Heather Taylor - August 20, 2018
0

JELL-O Play Debuts “The JELL-O Wobz” Characters as Imperfection Champions

Heather Taylor - August 20, 2018
0

Rice Krispies Treats Launches “Love Notes” In Partnership with National Federation...

Heather Taylor - August 7, 2018
0

PopIcon Throwback: Eskimo Pie Kid

Heather Taylor - July 24, 2018
0

Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018
0

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018
0

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

Heather Taylor - June 12, 2018
0

Meet the Hostess Gang!

Heather Taylor - June 4, 2018
2

Otter Pops Achieves Gender Balance With New Mascots

Heather Taylor - May 21, 2018
0

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

July 16, 2018

EDITORS PICKS

Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
0
Clad in a blue and white striped shirt, a stylized red straw hat, and seldom far from ocean waves, it’s impossible not to immediately recognize Punchy, the brand mascot for Hawaiian Punch fruit punch drinks.

Oral History: Calabash Animation (Part 1)

April 18, 2017

The Iconic Boy Behind Le Petit Marseillais

October 4, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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