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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

A Closer Look At The Nike Kyrie 4 Cereal Pack Sneakers

Heather Taylor - September 4, 2018
0

Happy 60th Anniversary, Cocoa Puffs!

Heather Taylor - August 27, 2018
2

Toucan Sam, Fashion Icon: Froot Loops Collaborates With AWAYTOMARS For Capsule...

Heather Taylor - August 21, 2018
0

Follow Your Nose: The Staying Power of Toucan Sam

Heather Taylor - July 18, 2018
2

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
8

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

Heather Taylor - March 13, 2018
0

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

Heather Taylor - March 7, 2018
3

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Heather Taylor - March 5, 2018
0

The Legend of Jean LaFoote

Heather Taylor - February 26, 2018
2

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2
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POPULAR

Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

Heather Taylor - February 1, 2017
1
It was the year of PONG, the debut of HBO as a subscription cable service, and our first introduction to Scrubbing Bubbles. Consumers met the iconic cleaning enthusiasts in 1972 with the launch of Dow Bathroom Cleaner with Scrubbing Bubbles

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

Throwback: Speedy Alka-Seltzer

May 2, 2016

EDITORS PICKS

The Advertising Week Twitter Chat on Icons

Heather Taylor - April 12, 2017
0
In celebration of the 1 year anniversary of Advertising Week’s Icon Blog, our esteemed icon blogger Heather Taylor took to Twitter for an hour on Wednesday to converse about brand mascots, past, present, and future.

Celebrating More Than 50 Years of Homepride’s Fred

March 27, 2017

Presenting the 2017 Madison Avenue Walk of Fame Winners!

September 27, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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