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Chicken, Fries Face Off in Epic Burger King France Encounter

Heather Taylor - July 5, 2018

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Every Brand Mascot Featured in Super Bowl 52

How Ronald McDonald Met Grimace

Heather Taylor - March 1, 2021
1

Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE...

Heather Taylor - November 15, 2023
0

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019
0

The Noid Versus Nuro: Domino’s Brings Back Its Iconic Nemesis

Heather Taylor - April 28, 2021
3

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018
1

Salad Bars And Mindfulness: Meditating With Chuck E. Cheese

Heather Taylor - July 8, 2019
0

Meet Ollie, the Duckbassador for Duck Donuts!

Heather Taylor - June 1, 2022
0

Who is Colonel Bear, KFC’s New Mascot?

Heather Taylor - September 24, 2018
0

Airbnb Lets Hot Dog Enthusiasts Book A Stay In The Oscar...

Heather Taylor - July 19, 2019
0

Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Meet the Serta Counting Sheep

October 10, 2017

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

Why We Vote for Mascots Every Year

Heather Taylor - September 7, 2017
0
By casting your vote, you have the power to give these characters a place in advertising history and enshrine them in our Walk of Fame forever.

What Do Brand Mascots Need to Survive? Give Each Character a...

February 24, 2020

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

July 31, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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