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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

Heather Taylor - October 28, 2021
1

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

AWEurope Throwback: The Country Life Buttermen

Heather Taylor - May 3, 2021
0

The Metro Goldwyn Mayer Lion Evolves for the Modern Age

Heather Taylor - April 9, 2021
2

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s...

Heather Taylor - March 20, 2020
0

7 Brand Mascots Providing Comfort During the Coronavirus

Heather Taylor - March 17, 2020
0

What Do Brand Mascots Need to Survive? Give Each Character a...

Heather Taylor - February 24, 2020
1

How to Play Ice Hockey with Ronald McDonald

Heather Taylor - December 18, 2019
0

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Heather Taylor - December 17, 2019
0
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POPULAR

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

Heather Taylor - November 4, 2019
0
Sparky the Fire Dog, the official mascot for the National Fire Protection Association (NFPA), is a Dalmatian on a mission. He’s here to help educate kids and their parents on fire prevention and public safety.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

Design Evolution: Air India Maharajah

April 2, 2018

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

July 24, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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