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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

General Mills, Got Milk? Give Beloved Breakfast Icons Milk Mustaches

Heather Taylor - January 6, 2021
0

Cheerios Remakes Iconic 1999 Commercial For the 2020 Holiday Season

Heather Taylor - December 22, 2020
0

How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish...

Heather Taylor - October 15, 2020
0

8 Advertising Experts Reveal Their Favorite Cereal Brand Mascots

Heather Taylor - March 5, 2020
0

Monster Cereals Make A Haunting Return To Breakfast Aisles — With...

Heather Taylor - September 5, 2019
2

Silly Rabbit! The Trix Rabbit Celebrates His 60th Anniversary

Heather Taylor - August 5, 2019
3

How Kellogg’s Brand Mascots Made It To The Moon

Heather Taylor - July 24, 2019
0

Who Was Magnolia Bulkhead, The Mermaid That Loved Cap’n Crunch?

Heather Taylor - May 10, 2019
0

Win Lucky The Leprechaun’s Marshmallow Only Lucky Charms Cereal!

Heather Taylor - April 23, 2019
0

What It’s Like To Animate A Lucky The Leprechaun Commercial?

Heather Taylor - March 15, 2019
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0
What do a dinner table full of characters, an oven mitt on a quest for Italian flavor, a giant dribbling a basketball, and a heart-smart tuna all have in common? Each is a different brand mascot brought to life for advertising campaigns by the creatives at Calabash Animation.

Who is That Man on the Whitman’s Sampler Box?

February 13, 2018

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

March 8, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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