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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

General Mills, Got Milk? Give Beloved Breakfast Icons Milk Mustaches

Heather Taylor - January 6, 2021
0

Cheerios Remakes Iconic 1999 Commercial For the 2020 Holiday Season

Heather Taylor - December 22, 2020
0

How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish...

Heather Taylor - October 15, 2020
0

8 Advertising Experts Reveal Their Favorite Cereal Brand Mascots

Heather Taylor - March 5, 2020
0

Monster Cereals Make A Haunting Return To Breakfast Aisles — With...

Heather Taylor - September 5, 2019
2

Silly Rabbit! The Trix Rabbit Celebrates His 60th Anniversary

Heather Taylor - August 5, 2019
3

How Kellogg’s Brand Mascots Made It To The Moon

Heather Taylor - July 24, 2019
0

Who Was Magnolia Bulkhead, The Mermaid That Loved Cap’n Crunch?

Heather Taylor - May 10, 2019
0

Win Lucky The Leprechaun’s Marshmallow Only Lucky Charms Cereal!

Heather Taylor - April 23, 2019
0

What It’s Like To Animate A Lucky The Leprechaun Commercial?

Heather Taylor - March 15, 2019
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Microsoft’s Clippy Makes a Comeback as an Emoji

July 20, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Meet Inori Aizawa, the Anime Personification Behind Internet Explorer

Heather Taylor - May 31, 2016
0
How do you take an unpopular software browser and make it popular enough to resonate with audiences all over again? The answer is simple: just add an animated touch.

Throwback: Nesquik Bunny

October 5, 2016

Design Evolution: The Cheerios Kid and Sue

January 16, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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