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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

General Mills, Got Milk? Give Beloved Breakfast Icons Milk Mustaches

Heather Taylor - January 6, 2021
0

Cheerios Remakes Iconic 1999 Commercial For the 2020 Holiday Season

Heather Taylor - December 22, 2020
0

How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish...

Heather Taylor - October 15, 2020
0

8 Advertising Experts Reveal Their Favorite Cereal Brand Mascots

Heather Taylor - March 5, 2020
0

Monster Cereals Make A Haunting Return To Breakfast Aisles — With...

Heather Taylor - September 5, 2019
2

Silly Rabbit! The Trix Rabbit Celebrates His 60th Anniversary

Heather Taylor - August 5, 2019
3

How Kellogg’s Brand Mascots Made It To The Moon

Heather Taylor - July 24, 2019
0

Who Was Magnolia Bulkhead, The Mermaid That Loved Cap’n Crunch?

Heather Taylor - May 10, 2019
0

Win Lucky The Leprechaun’s Marshmallow Only Lucky Charms Cereal!

Heather Taylor - April 23, 2019
0

What It’s Like To Animate A Lucky The Leprechaun Commercial?

Heather Taylor - March 15, 2019
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0
Have you heard of Jif Jaf? Launched by Kraft Heinz, Jif Jaf is a line of chocolate sandwich biscuits that recently debuted in China.

10 Ad Icons Who Deserve Their Own Emojis

April 27, 2016

How the Crash Test Dummies Revolutionized Seat Belt Safety

May 18, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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