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Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!

Heather Taylor - January 19, 2023

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Get Ready to Spread Joy This Holiday Season With Hidden Valley Ranch’s “Ranch On a Branch”

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

Duke’s Mayo Debuts First-Ever Mascot, Tubby

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

Heather Taylor - August 29, 2019
6

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
0

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK...

Heather Taylor - November 8, 2018
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018
0

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

New Spokescandy Mascot Revealed in Rolling Stone This Month

August 20, 2018

EDITORS PICKS

Throwback: Speedy Alka-Seltzer

Heather Taylor - May 2, 2016
0
“Plop, Plop, Fizz, Fizz, Oh What a Relief It Is!”

How Many Icons Can You Spot In The Clio Awards Digital...

August 20, 2019

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

March 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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