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Why The Ad Industry Will Always Need Brand Mascots

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How Many Icons Can You Spot In The Clio Awards Digital...

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Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

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AWChat: PopIcon

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Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

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Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

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Green Giant, Mr. Peanut To Grow Moustaches For Movember

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Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

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Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

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Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

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Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut

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He shell never be forgotten. https://youtu.be/6UIKq9u6xUM The untimely demise of iconic brand mascot Mr. Peanut on January 22nd shell-shocked the advertising community and Planters enthusiasts everywhere....

#RIPeanut: Mr. Peanut Heroically Sacrifices Life for Friends Before Super Bowl...

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Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

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In early 2019, GEICO released a collection of their greatest advertising hits called “The Best of GEICO.” Beloved characters like the Caveman and Maxwell the Pig all made appearances in the lineup.

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

These Are The Top 5 GEICO Commercials Of All Time

EDITORS PICKS

Design Evolution: Mr. Clean

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Last week, Mr. Clean had his trusty jingle remixed by Leo Burnett Toronto for a millennial audience.

Every Brand Mascot Featured in Super Bowl 52

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

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Rock the Vote at the 2019 Madison Avenue Walk of Fame...

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Advertising Week’s nominees for the 2019 Madison Avenue Walk of Fame Awards have arrived!

Meet the Serta Counting Sheep

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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