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Candy & Snacks

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019
0

The Queen Behind Wilhelmina Mints

Heather Taylor - June 26, 2019
4

Mr. Peanut Debuts First-Ever Line Of Pumped Up Kicks

Heather Taylor - June 19, 2019
0

Celebrate Father’s Day With Fudgie The Whale (And Fudgie The Beer’s...

Heather Taylor - June 14, 2019
0

Charlie The Tuna Hits The Red Carpet With Candace Cameron Bure...

Heather Taylor - June 10, 2019
1

What Happened To Hazelnut, The New M&M’S Spokescandy?!

Heather Taylor - May 23, 2019
8

Mr. Peanut’s NUTmobile Versus Toyota: Who Will Win The Race?

Heather Taylor - May 1, 2019
0

How Does The PEEPS Chick Prep For Easter?

Heather Taylor - April 18, 2019
0

How The Chips Ahoy Cookie Guy Uses His Eyes To Become...

Heather Taylor - March 22, 2019
0

Mr. Peanut Is A Blushing Love Guru In Valentine’s Day Collab...

Heather Taylor - February 13, 2019
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
2
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

How Hanna, a Dashboard Hula Girl, Became ARCO’s Spokesdoll Star

September 1, 2021

EDITORS PICKS

Advertising’s 10 Most Stylish Brand Icons

Heather Taylor - June 6, 2016
0
What do a little girl in a yellow dress, a tuna fish wearing a beret, a woman in red, and a peanut with a monocle all have in common? Each one is a brand icon with a signature style that spans the decades.

Meet the Hostess Gang!

June 4, 2018

They Build Character: Interview with Pat and Amy Giles of Danger...

March 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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