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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019

The Queen Behind Wilhelmina Mints

Heather Taylor - June 26, 2019

Mr. Peanut Debuts First-Ever Line Of Pumped Up Kicks

Heather Taylor - June 19, 2019

Celebrate Father’s Day With Fudgie The Whale (And Fudgie The Beer’s...

Heather Taylor - June 14, 2019

Charlie The Tuna Hits The Red Carpet With Candace Cameron Bure...

Heather Taylor - June 10, 2019

What Happened To Hazelnut, The New M&M’S Spokescandy?!

Heather Taylor - May 23, 2019

Mr. Peanut’s NUTmobile Versus Toyota: Who Will Win The Race?

Heather Taylor - May 1, 2019

How Does The PEEPS Chick Prep For Easter?

Heather Taylor - April 18, 2019

How The Chips Ahoy Cookie Guy Uses His Eyes To Become...

Heather Taylor - March 22, 2019

Mr. Peanut Is A Blushing Love Guru In Valentine’s Day Collab...

Heather Taylor - February 13, 2019

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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Sparky The Fire Dog: 5 Facts Everyone Should Know About NFPA’s...

November 4, 2019

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018

Robert Skollar on Being Best Friends With One of Advertising’s Biggest Icons

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

May 23, 2018

AW Throwback: The Dinty Moore Lumberjack

June 8, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017