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Candy & Snacks

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

Why We Love Carvel’s Fudgie The Whale And Cookie Puss

Heather Taylor - February 11, 2019
2

Every Brand Mascot Featured In Super Bowl 53

Heather Taylor - February 4, 2019
0

Red, Yellow, And Orange Are “Bad Passengers” In M&M’S Super Bowl...

Heather Taylor - January 31, 2019
0

The Marvelous Life Of The Little Utz Girl

Heather Taylor - January 30, 2019
1

Mr. Peanut Races To Rescue Alex Rodriguez From Sad Super Bowl...

Heather Taylor - January 30, 2019
0

It’s Crunch Time for Mr. Peanut and Alex Rodriguez in Planters...

Heather Taylor - January 23, 2019
0

Milka’s Marmot Returns After 20 Years In New Patamilka Spot

Heather Taylor - January 8, 2019
1

PEEPS Rings In New Year With 10th Annual PEEPS Chick Drop

Heather Taylor - December 31, 2018
0

Introducing Mr. IPA-Nut, Planters First Craft Beer

Heather Taylor - October 25, 2018
0

How Belgian Boys’ Chubby and Skinny Brought European Treats To The...

Heather Taylor - October 23, 2018
1
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

The Raid Bugs: Characters We Love To Hate

June 10, 2019

EDITORS PICKS

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0
The past 365 days have seen our favorite characters showing up to the Super Bowl, opening pop-up restaurants, celebrating landmark birthdays, and even joining us on stage for an forgettable mascot panel live in New York City!

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

January 19, 2023

How the Crash Test Dummies Revolutionized Seat Belt Safety

May 18, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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