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Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE Magazine’s Sexiest Man Alive Issue

Heather Taylor - November 15, 2023

Chuck E. Cheese Announces Animatronic Band’s Reunion – And Surprise Residency

October 32? Why The Quiznos Spongmonkeys Want To Extend October With a New Calendar Day

AW Throwback: McDonald’s CosMc

The Chick-fil-A Cows Are Back — And They Want Your Help On a “Code Moo” Mission

Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

Heather Taylor - June 6, 2023
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Happy Birthday, Jack Box!

Heather Taylor - May 17, 2023
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The Hamburglar Returns To McDonald’s

Heather Taylor - April 17, 2023
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Meet HAPII, The New Face Of HungryPanda

Heather Taylor - March 6, 2023
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Meet Ollie, the Duckbassador for Duck Donuts!

Heather Taylor - June 1, 2022
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The Noid Versus Nuro: Domino’s Brings Back Its Iconic Nemesis

Heather Taylor - April 28, 2021
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How Ronald McDonald Met Grimace

Heather Taylor - March 1, 2021
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Colonel Sanders Turns Up the Holiday Heat In “A Recipe For...

Heather Taylor - December 11, 2020
0

Is Dolly the New Brand Mascot for Bob’s Big Boy?

Heather Taylor - July 14, 2020
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Who Is Nuts Von Crazy, The Little Caesars Daredevil?

Heather Taylor - July 7, 2020
1
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Celebrating 75 Years With Chiquita’s Miss Chiquita

September 24, 2019

EDITORS PICKS

Throwback: Charmin’s Mr. Whipple

Heather Taylor - October 31, 2017
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“Please don’t squeeze the Charmin!” Well before the creation of their current animated bear mascots, Procter & Gamble’s Charmin toilet paper had another incredibly iconic...

The Advertising Week Twitter Chat on Icons

April 12, 2017

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

October 28, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

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Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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