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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

Kellogg’s Debuts GR-R-REAT! Tony The Tiger Capsule Shirt Collection

Heather Taylor - March 7, 2019
1

How Tony The Tiger Commercials Are Filmed

Heather Taylor - January 14, 2019
1

Monster Cereals Head To Hollywood — And They Want To Work...

Heather Taylor - November 29, 2018
1

Dig It! All About The Honey Smacks Dig’em Frog

Heather Taylor - November 5, 2018
3

Monster Cereals Present: Making The Monsters Go Disco!

Heather Taylor - October 29, 2018
1

Monsters! A Brief History of the Monster Cereals Icons

Heather Taylor - October 15, 2018
4

Tour Kellogg’s NYC With PopIcon!

Heather Taylor - October 10, 2018
0

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0

Trick or Treat Eats! Kellogg’s Characters Land Special Edition Halloween Cereals

Heather Taylor - September 10, 2018
0

Back For Halloween: Monster Cereals Make Their Chilling Return

Heather Taylor - September 5, 2018
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

April 5, 2018

EDITORS PICKS

Meet the 2018 Gerber Spokesbaby, Lucas!

Heather Taylor - February 12, 2018
1
Originally from Dalton, Georgia, Lucas is the first child with Down syndrome to be named a Gerber Spokesbaby.

Otter Pops Achieves Gender Balance With New Mascots

May 21, 2018

The Spooktacular Origins of Monster Cereals

October 27, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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