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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

Kellogg’s Debuts GR-R-REAT! Tony The Tiger Capsule Shirt Collection

Heather Taylor - March 7, 2019
1

How Tony The Tiger Commercials Are Filmed

Heather Taylor - January 14, 2019
1

Monster Cereals Head To Hollywood — And They Want To Work...

Heather Taylor - November 29, 2018
1

Dig It! All About The Honey Smacks Dig’em Frog

Heather Taylor - November 5, 2018
3

Monster Cereals Present: Making The Monsters Go Disco!

Heather Taylor - October 29, 2018
1

Monsters! A Brief History of the Monster Cereals Icons

Heather Taylor - October 15, 2018
4

Tour Kellogg’s NYC With PopIcon!

Heather Taylor - October 10, 2018
0

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0

Trick or Treat Eats! Kellogg’s Characters Land Special Edition Halloween Cereals

Heather Taylor - September 10, 2018
0

Back For Halloween: Monster Cereals Make Their Chilling Return

Heather Taylor - September 5, 2018
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

The History of the NBC Peacock

June 20, 2017

EDITORS PICKS

10 Ad Icons Who Deserve Their Own Emojis

Heather Taylor - April 27, 2016
0
Have you ever wished you could punctuate a group text between agency creatives with a tiny Lucky the Leprechaun or Ronald McDonald emoji, but there’s none to be found? Yeah, me too.

Oral History: Calabash Animation (Part 2)

April 25, 2017

Why We Vote for Mascots Every Year

September 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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