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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

Kellogg’s Debuts GR-R-REAT! Tony The Tiger Capsule Shirt Collection

Heather Taylor - March 7, 2019
1

How Tony The Tiger Commercials Are Filmed

Heather Taylor - January 14, 2019
1

Monster Cereals Head To Hollywood — And They Want To Work...

Heather Taylor - November 29, 2018
1

Dig It! All About The Honey Smacks Dig’em Frog

Heather Taylor - November 5, 2018
3

Monster Cereals Present: Making The Monsters Go Disco!

Heather Taylor - October 29, 2018
1

Monsters! A Brief History of the Monster Cereals Icons

Heather Taylor - October 15, 2018
4

Tour Kellogg’s NYC With PopIcon!

Heather Taylor - October 10, 2018
0

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0

Trick or Treat Eats! Kellogg’s Characters Land Special Edition Halloween Cereals

Heather Taylor - September 10, 2018
0

Back For Halloween: Monster Cereals Make Their Chilling Return

Heather Taylor - September 5, 2018
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0
In September 1972, a mysterious new visitor arrived to the Green Giant’s Valley. Much like the beloved harvest icon, this new character was green and dressed in leaves.

8 Great General Mills Cereal Heroes That Deserve a Reboot

August 3, 2017

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

March 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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