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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time

Happy 60th Birthday, Cap’n Crunch!

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

Kellogg’s Debuts GR-R-REAT! Tony The Tiger Capsule Shirt Collection

Heather Taylor - March 7, 2019
1

How Tony The Tiger Commercials Are Filmed

Heather Taylor - January 14, 2019
1

Monster Cereals Head To Hollywood — And They Want To Work...

Heather Taylor - November 29, 2018
1

Dig It! All About The Honey Smacks Dig’em Frog

Heather Taylor - November 5, 2018
2

Monster Cereals Present: Making The Monsters Go Disco!

Heather Taylor - October 29, 2018
1

Monsters! A Brief History of the Monster Cereals Icons

Heather Taylor - October 15, 2018
4

Tour Kellogg’s NYC With PopIcon!

Heather Taylor - October 10, 2018
0

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0

Trick or Treat Eats! Kellogg’s Characters Land Special Edition Halloween Cereals

Heather Taylor - September 10, 2018
0

Back For Halloween: Monster Cereals Make Their Chilling Return

Heather Taylor - September 5, 2018
0
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POPULAR

Meet Tencent’s QQ Penguin

Heather Taylor - July 11, 2017
0
What’s black, white, and winking all over? It’s none other than the QQ Penguin, the adorable brand mascot behind Tencent QQ.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4
Female brand mascots have been getting stuck with the short end of the advertising stick longer than you may realize.

Meet the Serta Counting Sheep

October 10, 2017

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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